How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing
$7.95
Are you ready to write your most effective fundraising message ever? One that touches donors’ hearts, connects with their passions, and inspires them to give? Here’s the book to help you do it.
- Learn what works and what doesn't with donors from one of America's top fundraising writers.
- Find out why stories matter and five ways to make them impactful.
- Avoid "fundcrushing" mistakes and overcome "the evil cousin of fundraising."
- Incorporate must-have elements in your donor messages like SURE (Simple, Urgent, Repetitive, Emotional) and the "magic word."
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