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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results

by Bernard Ross & Clare Segal

$7.95

How to apply the latest developments in psychology and neurology for better fundraising and influencing skills.

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SKU: the-influential-fundraiser Categories: , Tags: ,
  • Find out what the 5Ps of Influence are, and how you can use them to be a more successful fundraiser.
  • Discover how to frame and organize your passion to help you achieve the outcome you want.
  • Learn how to build rapport with "difficult" or "different" people.
  • Find out what the nine fundraising "No's" are, and how you can respond to each or them in a way that will lead to a more positive outcome.

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About the Author

Bernard Ross is co-director of The Management Centre (=mc) (www.managementcentre.co.uk), an internationally-based management consultancy that works exclusively with charities and other nonprofit organizations. Contact him at bernard@managementcentre.co.uk.

Clare Segal is co-founder and co-director of The Management Centre. She can be reached at c.segal@managementcentre.co.uk.

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