Married to the Brand: Why Consumers Bond with Some Brands for Life
$7.95
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships.
- Find out why consumers/donors "marry" brands and why nonprofits should care about brand relationships.
- Learn how to measure and manage the three requirements for a brand promise-credibility, compelling and connecting.
- Discover how your organization can harness "people power" to build a successful brand marriage with donors.
- Learn how to assess brand relationships with an 11-item metric of consumer engagement.
What is Page to Practice™?
This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.
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Seeing Through A Donor’s Eyes
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support.
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
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Made to Stick: Why Some Ideas Survive and Others Die
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
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