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Seeing Through A Donor's Eyes

Seeing Through A Donor’s Eyes

by Tom Ahern

$7.95

Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What’s their secret to success? They have a winning case for support.

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  • Learn how to make a persuasive case for everything from your annual drive to your planned giving program to your capital campaign.
  • Discover what your donors want to read or hear when deciding how to support your organization.
  • Find out what the triggers are for engaging your constituency and motivating action.
  • Apply a winning framework that is donor-centric and demonstrates how well you understand your readers and listeners.

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About the Author

Tom Ahern is recognized as one of North America’s top authorities on nonprofit communications. He began presenting his top-rated “Love Thy Reader” workshops at fundraising conferences in 1999. Since then, he has introduced thousands of fundraisers in the U.S., Canada and Europe to the principles of reader psychology, writing and graphic design that make donor communications highly engaging and successful. He founded his consulting practice in 1990. His firm specializes in capital campaign statements, nonprofit communications audits, direct mail and donor newsletters. His efforts have won three prestigious IABC Gold Quill awards, given each year to the best communications work worldwide. You can visit his site at www.aherncomm.com.

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