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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money and Engage Your Community

Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money and Engage Your Community

by Allyson Kapin and Amy Sample Ward

$7.95

Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?”

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  • Learn how to employ online and offline channels to promote advocacy, raise money and involve your community.
  • Discover why online and mobile channels are so important for nonprofits today.
  • Utilize the author's recommendations, illustrative examples and case stories to apply your own advocacy, fundraising and community building strategies.
  • Equip your organization with the guidance needed to pursue proactive versus reactive online engagement.

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About the Author

Allyson Kapin has been named one of the Most Influential Women In Tech by Fast Company, one of the “Top Tech Titans” by the Washingtonian, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in nonprofit technology, online advocacy, fundraising and social media. She’s founding partner of the web agency Rad Campaign and created Women Who Tech in 2007. Allyson sits on several advisory boards, including the Anita Borg Institute, the Green It Consortium, and the Planning Committee for NTEN’s NTC conference.

Amy Sample Ward is an author, speaker and trainer who has worked with groups all over the world to help changemakers use technology to build community. She’s been a “most-read blogger” for Stanford Social Innovation Review’s opinion blog and named on the list of the 100 Most Powerful Women on Twitter by TwitterGrader. She is the coauthor of Social by Social: A Practical Guide to Using New Technologies for Social Impact (2009) and manages #CommBuild community, holding weekly online chats about best practices and resources. Amy co-organizes the 501TechNYC group, bringing together nonprofit staff, technologists, activists, and community members monthly to learn and share. Amy is the Membership Director at NTEN: The Nonprofit Technology Network.

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