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The Art of Membership: How to Attract, Retain, and Cement Member Loyalty

The Art of Membership: How to Attract, Retain, and Cement Member Loyalty

by Sheri Jacobs

$7.95

Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term.

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  • Apply this hands-on guide, which is backed by ASAE research and the author's 40-plus market research studies, by using the strategies relevant to every membership organization.
  • Learn how to identify your value and understand the difference between members and customers.
  • Sell your unique benefits and overcome objections
  • Personalize your membership acquisition process and create meaningful connections that cement your organization's relationship with members.

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About the Author

Sheri Jacobs, CAE, is president and CEO of Avenue M Group, a full-service association marketing agency with in-depth expertise in member behavior, engagement and retention. Formerly, she was the director of membership at the American Academy of Implant Dentistry; director of marketing and communications at the American Bar Association Law Practice Management Section; and chief marketing officer, Association Forum of Chicagoland. She is a regular speaker and presenter at association conferences and events including ASAE’s Annual Meeting & Exposition. Find out more at avenuem.me.

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