The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
$7.95
The nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. It hasn’t worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies haven’t just failed, but have actually discouraged giving.
- Discover why branding efforts often fail nonprofits and why commercial-style branding can damage an organization.
- Learn how to connect your cause with potential donors and bring your brand to life.
- Apply seven essential elements of a successful fundraising call to action that will motivate donors to give.
- Use imagery that reminds donors why they care about you and communication strategies that set you apart from other causes.
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