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Twitter for Good: Change the World One Tweet at a Time

Twitter for Good: Change the World One Tweet at a Time

by Claire Diaz-Ortiz

$7.95

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns.

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  • Learn why a Twitter strategy is so important for your organization.
  • Find out why you need a goal for your account and how to craft one.
  • Understand the best way to use Twitter to catapult your organization's mission and good works to the world.
  • Realize why you can't get anywhere on Twitter if you aren't tracking your results.

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About the Author

Claire Diaz-Ortiz leads corporate social innovation and philanthropy at Twitter, Inc. and is a sought-after speaker on social innovation. Diaz-Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya, and owns Do Well Media. She holds an MBA and other degrees from Oxford and Stanford. She lives in the San Francisco Bay Area. Find more information at http://www.clairediazortiz.com/ and on Twitter via @ClaireD.

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