Up and Out of Poverty: The Social Marketing Solution
$7.95
In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail – and propose a new paradigm that can achieve far better results.
- Discover how social marketing techniques can help promote health, education and community building, among others.
- Find out how to apply advanced marketing strategies and techniques to systematically put in place conditions the poor need to escape poverty.
- Learn why so many anti-poverty programs fail, and how using social marketing can achieve far better results.
- Find out what's working to combat global poverty, what hasn't worked and why it hasn't worked.
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The CausePlanet Team –
The authors don’t believe that one major solution (such as foreign aid or population control) is the answer to the poverty-alleviation problem. They believe that the best solutions will involve a partnership between nonprofits, the government and the business sector. Much of the work of helping the poor lies in using tools to understand, influence and assist the poor in becoming a part of developing their own solutions. The authors believe that social marketing has been missing in the fight against poverty. This book differs from others in that it focuses on the fieldwork aspects of trying to solve specific problems of hunger, disease, inadequate schooling, family planning, inadequate or unclean water, and other problems that contribute to poverty.