Marketing Series–Volume One: Building a Persuasive Case, Seven Transformative Branding Principles, Multi-faceted Strategies and Bonding with Brands for Life

About the Author

Tom Ahern is recognized as one of North America’s top authorities on nonprofit communications. He began presenting his top-rated “Love Thy Reader” workshops at fundraising conferences in 1999. Since then, he has introduced thousands of fundraisers in the U.S., Canada and Europe to the principles of reader psychology, writing and graphic design that make donor communications highly engaging and successful. He founded his consulting practice in 1990. His firm specializes in capital campaign statements, nonprofit communications audits, direct mail and donor newsletters. His efforts have won three prestigious IABC Gold Quill awards, given each year to the best communications work worldwide. You can visit his site at www.aherncomm.com.

Jocelyne Daw is vice president, Marketing and Social Engagement, at Imagine Canada, the national voice for Canada’s nonprofits, charities and socially-responsible businesses. She has over 25 years of experience in the nonprofit sector, with a focus on marketing, social enterprise, corporate-cause partnerships, cause marketing and fund development. Reach her at info@causemarketing.ca.

Kivi Leroux Miller is the founder of NonprofitMarketingGuide.com and the author of The Nonprofit Marketing Guide: High Impact, Low-Cost Ways to Build Support for Your Good Cause (2010) from Jossey-Bass. Through training, coaching and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at NonprofitMarketingGuide.com. You can visit her consulting site at www.ecoscribe.com.

William J. McEwen, Ph.D., is a Global Practice Leader at The Gallup Organization, where he consults with major clients on brand communications and brand equity management. Before joining Gallup, he spent 25 years in senior planning and account management positions with leading advertising agencies, including McCann-Erickson, FCB and D’Arcy.