Social Media–Volume One: Measuring Social Media, Building a Network, Creating Multichannel Campaigns and Mastering Twitter

About the Author

Claire Diaz-Ortiz leads corporate social innovation and philanthropy at Twitter, Inc. and is a sought-after speaker on social innovation. Diaz-Ortiz is the cofounder of Hope Runs, a nonprofit organization operating in AIDS orphanages in Kenya, and owns Do Well Media. She holds an MBA and other degrees from Oxford and Stanford. She lives in the San Francisco Bay Area. Find more information at http://www.clairediazortiz.com/ and on Twitter via @ClaireD.

Allison H. Fine is a social entrepreneur and writer dedicated to helping grassroots organizations and activists implement and sustain social change efforts. She is the founder and past executive director and president of Innovation Network, Inc. (InnoNet), a national nonprofit organization dedicated to helping nonprofits better plan and evaluate their services and programs. She can be reached at afine@afine.us or http://www.afine.us/.

Allyson Kapin has been named one of the Most Influential Women In Tech by Fast Company, one of the “Top Tech Titans” by the Washingtonian, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in nonprofit technology, online advocacy, fundraising and social media. She’s founding partner of the web agency Rad Campaign and created Women Who Tech in 2007. Allyson sits on several advisory boards, including the Anita Borg Institute, the Green It Consortium, and the Planning Committee for NTEN’s NTC conference.

Amy Sample Ward is an author, speaker and trainer who has worked with groups all over the world to help changemakers use technology to build community. She’s been a “most-read blogger” for Stanford Social Innovation Review’s opinion blog and named on the list of the 100 Most Powerful Women on Twitter by TwitterGrader. She is the coauthor of Social by Social: A Practical Guide to Using New Technologies for Social Impact (2009) and manages #CommBuild community, holding weekly online chats about best practices and resources. Amy co-organizes the 501TechNYC group, bringing together nonprofit staff, technologists, activists, and community members monthly to learn and share. Amy is the Membership Director at NTEN: The Nonprofit Technology Network.

Beth Kanter has worked in the nonprofit sector for over 33 years. She started Beth’s Blog (http://www.bethkanter.org/) in 2003 when many people would ask her, “What’s a blog?” Today it is one of the most popular and influential blogs for nonprofits. Kanter has modeled public learning and helped shine a light on social media measurement mavens and network weavers working in nonprofit trenches. She earned recognition from Business Week magazine as one of the social media innovators of 2009. Kanter is an avid volunteer and board member, using her media expertise to further causes such as the Sharing Foundation and the Giving Challenge in Cambodia.

Katie Delahaye Paine launched her first measurement company, The Delahaye Group, in 1987. In 2002, she launched KDPaine & Partners, LLC, a company dedicated to providing affordable metrics to nonprofits, government agencies and small businesses. In 1996, she pioneered measurement of consumer-generated media when a consumer electronics company asked her to design a research program “to measure this Internet thing.” In 2003, she began a blog, KDPaine’s Measurement Blog (http://kdpaine.blogs.com/) and in the process, learned how to measure blogs. She has also authored Measuring Public Relations and Measure What Matters.