Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
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Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.
- Understand why you should create a blue ocean of uncontested market space rather than compete in a red ocean of rivals.
- Learn six principles that every organization can use to successfully formulate and execute blue ocean strategies.
- Explore how you can reconstruct market boundaries, focus on the big picture and reach beyond existing demand.
- Discover what it means to overcome organizational hurdles, get your strategic sequence right and build execution into strategy.
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