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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing

by Roger Dooley

$7.95

Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.

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  • Transform your marketing efforts to reflect the dominant role your constituent's subconscious plays when making purchases or gifts.
  • Realize the importance of building "sensory features" into your services and appeals to capture the emotions and stored memories of your community.
  • Learn about more than 100 neuromarketing strategies that tap into the brain's subconscious.
  • Discover why increasing your understanding of how the brain works can gain better marketing results without spending more in the process.

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About the Author

Roger Dooley is the founder of Dooley Direct LLC, a marketing consultancy, and author of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising and sales. He cofounded College Confidential, the highest-traffic website for college-bound students, which was acquired by Hobsons, a unit of London-based DMGT, in 2008. He served as Vice President of Digital Marketing at Hobsons and remains in a consulting role to the firm. Dooley is a long-time entrepreneur and direct marketer. Dooley holds an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. For more information, visit www.rogerdooley.com and www.neurosciencemarketing.com.

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