Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
by Kivi Leroux Miller
$7.95
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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- Examine how your marketing and fundraising strategies must dramatically change in order to genuinely attract donors and adapt to evolving market influences.
- Apply the latest proven practices in nonprofit communication to successfully connect with donors and friends in a fast-paced, multichannel world.
- Learn how to prepare and implement a comprehensive content marketing strategy that recognizes the advantages and drawbacks of today's platforms and channels.
- Encounter specific, real-world examples from more than 100 nonprofits of all sizes.
About the Author
Kivi Leroux Miller is the founder of NonprofitMarketingGuide.com and the author of The Nonprofit Marketing Guide: High Impact, Low-Cost Ways to Build Support for Your Good Cause (2010) from Jossey-Bass. Through training, coaching and consulting, Kivi helps nonprofits develop and execute smart, savvy marketing and communications strategies. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at NonprofitMarketingGuide.com. You can visit her consulting site at www.ecoscribe.com.
What is Page to Practice™?
This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.
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