Fundraising
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A Fundraising Guide for Nonprofit Board Members
Everything you need to know as a nonprofit board member to raise more money and help your organization succeed in meeting its goals.
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Asking Rights: Why Some Nonprofits Get Funded (and Some Don’t)
Why do some nonprofits seem to effortlessly raise money, while others struggle? It's because they have earned the right to ask for money. They have learned that to be successful in today's funding environment, they must keep the investor's perspective in mind, utilize the advantages of rational asks, and always focus on the outcomes delivered.
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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.
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Charity On Trial: What You Need to Know Before You Give
While the nation's love affair with charities is strong and continuing, the increase in indicting news stories over the past several years has heightened the public's interest, as well as its cynicism. In the midst of such scrutiny, Charity on Trial seeks to demystify what donors and others should expect from the charitable sector.
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Do More Than Give: Six Practices of Donors Who Change the World
In good economic times or bad, this book provides guidance for givers to increase the impact of their charitable resources and go beyond check-writing to help solve problems and change the world.
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Donor Cultivation and the Donor Lifecycle Map: A New Framework for Fundraising + Website
Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.
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Donor-Centered Planned Gift Marketing
Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give - and give more.
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Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers
Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers is a practical, helpful, and ultimately inspiring resource for nonprofits large and small, young and mature, local and international. The insightful guidance and case studies found within these pages will help you understand how to address specific ethical issues within your nonprofit and leave plenty of food for thought and discussion.
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Fundraising and the Next Generation: Tools for Engaging the Next Generation of Philanthropists
Fundraising and the Next Generation brings readers up to date on cases, research, opportunities, and challenges regarding philanthropy's next generation. Readers will learn practical strategies for cultivation, solicitation, and stewardship of Gen X and Y philanthropists using new technologies and traditional tools.
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Fundraising the SMART Way™: Predictable, Consistent Income Growth for Your Charity + Website
Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter.
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Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future
A nonprofit survival kit for hard times.
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Fundraising with Businesses: 40 New and Improved Strategies for Nonprofits
There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships.
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Global Fundraising: How the World Is Changing the Rules of Philanthropy
A practical guide to the challenges and successes of global fundraising, written by an international team of highly respected philanthropy professionals and edited by two of the leading nonprofit thinkers, Global Fundraising is the first book to genuinely offer a global overview of philanthropy with an internationalist perspective.
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How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing
Are you ready to write your most effective fundraising message ever? One that touches donors' hearts, connects with their passions, and inspires them to give? Here's the book to help you do it.
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How to Write Fundraising Materials That Raise More Money
You already know the most valuable trait for a successful fundraiser. That would be integrity. But what ranks second? It would have to be persuasiveness. Whether in writing, in person, or on the phone, you are CONSTANTLY making the case for your project or organization. And helping you hone your persuasive skills is at the heart of Tom Ahern's book.
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The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
How to apply the latest developments in psychology and neurology for better fundraising and influencing skills.
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It’s Not Just Who You Know: Transform Your Life (and Your Organization) by Turning Colleagues and Contacts into Lasting, Genuine Relationships
In this powerful guide to reaching out to others, Spaulding takes Dale Carnegie’s classic philosophy to the next level—how to create lasting relationships that go well beyond mere superficial contacts and “second floor” relationships.
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Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses
Leveraging Good Will shows how nonprofit organizations can access the extraordinary resources of businesses, and how for-profits can benefit from partnering with nonprofits.
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Major Gift Fundraising for Small Shops: How to Leverage Your Annual Fund in Only Five Hours per Week
Amy Eisenstein guides you, in only five hours a week, to safely and surely meet the challenges of getting your organization ready for major gift fundraising, all the way up to that all-important ask—and beyond.
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Mobile for Good: A How-To Fundraising Guide for Nonprofits
Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a successful mobile and social fundraising strategy for your nonprofit.
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Negotiating Success: Tips and Tools for Building Rapport and Dissolving Conflict While Still Getting What You Want
Negotiating Success provides expert guidance on how to improve strategies and outcomes in negotiating anything in professional and personal life. With a constant focus on the mind, body, and spirit of the professional negotiator, this easy-to- ready text brings a holistic approach to the hard and soft skills needed for ethical negotiations.
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Philanthrocapitalism: How Giving Can Save the World
For philanthropists of the past, charity was often a matter of simply giving money away. For the philanthrocapitalists - the new generation of billionaires who are reshaping the way they give-it's like business.
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Relationship Fundraising: A Donor-Based Approach to the Business of Raising Money, 2nd Ed.
Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic bookRelationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century.
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Reliable Fundraising in Unreliable Times: What Good Causes Need to Know to Survive and Thrive
Find out how to create a fundraising philosophy, and learn what your organization needs to believe to be successful with fundraising. Analyze what’s working and what’s not, and how to fix it to make it better and to make positive and lasting changes in your fundraising program. Find out what immediate steps you should take […]
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Retention Fundraising: The New Art and Science of Keeping Donors for Life
For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay.
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Seeing Through A Donor’s Eyes
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support.
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Small Change: Why Business Won’t Save the World
A new movement is afoot that promises to save the world by applying the magic of the market to the challenges of social change. Its supporters argue that using business principles to solve global problems is far more effective than more traditional approaches. What could be wrong with that? Almost everything, argues former Ford Foundation director Michael Edwards.
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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
Grantwriters often have little or no training in the practical task of grantseeking. Many feel intimidated by the act of writing, and some don't enjoy writing. In Storytelling for Grantseekers, Second Edition, Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story.
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The Art of Membership: How to Attract, Retain, and Cement Member Loyalty
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term.
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The Ask: How to Ask for Support for Your Nonprofit Cause, Creative Project or Business Venture
This thoroughly revised and updated edition of the best-selling book The Ask is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose.
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The Charismatic Organization: 8 Ways to Grow a Nonrpofit that Builds Buzz, Delights Donors, and Energizes Employees
The authors offer a framework that allows organizations to go beyond quick fixes and fundraising strategies to a broader paradigm that encompasses community and organization building. The book provides numerous examples of how successful organizations have made this shift, as well as action steps that all organizations can take to perform better.
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The End of Fundraising: Raise More Money by Selling Your Impact
Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact.
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The Fundraiser’s Guide to Irresistible Communications: Real-World Field-Tested Strategies for Raising More Money
Discover different ways to enhance your writing style to capture the attention of donors. Master the mental game of fundraising with three things you should know about donors, three deadly fundraising myths and more. Learn why the content of your story, a focus on the donor, a balance between good and bad news, and the […]
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The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
The nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. It hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies haven't just failed, but have actually discouraged giving.
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The Nonprofit Fundraising Solution: Powerful Revenue Strategies to Take You to the Next Level
The nonprofit sector is facing major fundraising challenges. Government cutbacks, shrinking endowments, and business belt-tightening mean revenue shortfalls that could prevent organizations from fulfilling their missions. To survive and ultimately thrive, a nonprofit needs forceful revenue strategies and an organizational culture that champions them.
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Yours for the Asking: An Indispensable Guide to Fundraising and Management
Reynold Levy articulates the many secrets to successfully acquiring investors. Learn how to politely and effectively ask for contributions to a favorite organization or cause.
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The Ultimate Insider’s Guide to Winning Foundation Grants
A long-time foundation CEO, Martin Teitel fed up with the smoke and mirrors of grant seeking. As head of the Cedar Tree Foundation, Teitel dispensed tens of millions of dollars in grants. He knows the secrets, the preferred approaches, the red flags - and he wants you to know them, too. He's committed to leveling the playing field.
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To Sell is Human: The Surprising Truth About Moving Others
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
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The Generosity Network: New Transformational Tools for Successful Fund-Raising
The Generosity Network was written for those of you who work for one of the 1.8 million organizations that make up America's nonprofit sector and the 10 million nonprofits worldwide. Whether a nonprofit leader, volunteer, board member or front-line employee, each person plays a critical role in attracting support for its organization. This book describes an approach that makes working with partners easier, more effective and, dare The Generosity Network: New Transformational Tools for Successful Fund-Raising we say, more fun.
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When: The Scientific Secrets of Perfect Timing
"Our lives present a never-ending stream of 'when' decisions—when to change careers, deliver bad news, schedule a class, end a marriage, go for a run, or get serious about a project or person. But most of these decisions emanate from a steamy bog of intuition and guesswork," explains author Daniel Pink. Timing is, in fact, a science. Using entertaining stories and exhaustive research, Pink illustrates that timing isn't just the main thing, it's the only thing.
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Data Driven Nonprofits
The nonprofit sector has grown dramatically in the last two decades and part of that trajectory has involved the growing use of technology. However, Steve MacLaughlin argues that nonprofits aren’t using data nearly as much as they could be to move their missions forward. This book focuses primarily on fundraising as the critical element needed to advance an organization. In each chapter, MacLaughlin uses interviews and case stories to explore the variety of ways in which nonprofits, big and small, use data to accelerate change.
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