Marketing
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Asking Rights: Why Some Nonprofits Get Funded (and Some Don’t)
Why do some nonprofits seem to effortlessly raise money, while others struggle? It's because they have earned the right to ask for money. They have learned that to be successful in today's funding environment, they must keep the investor's perspective in mind, utilize the advantages of rational asks, and always focus on the outcomes delivered.
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.
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Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
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Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.
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Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results
A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders.
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Buy-In: Saving Your Good Ideas From Getting Shot Down
Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks--so your good idea makes it through to make a positive change.
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Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits
Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission.
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Citizen Marketers: When People Are the Message
In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media.
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Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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Donor-Centered Planned Gift Marketing
Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give - and give more.
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Driven to Distraction at Work: How to Focus and Be More Productive
You know the feeling: you can’t focus; you feel increasingly overwhelmed by a mix of nonstop demands and technology that seems to be moving at the speed of light; and you’re frustrated just trying to get everything done well—and on time. Not only is this taking a toll on performance, it’s impacting your sense of well-being outside the office. It’s time to reclaim control.
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How to Write Fundraising Materials That Raise More Money
You already know the most valuable trait for a successful fundraiser. That would be integrity. But what ranks second? It would have to be persuasiveness. Whether in writing, in person, or on the phone, you are CONSTANTLY making the case for your project or organization. And helping you hone your persuasive skills is at the heart of Tom Ahern's book.
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Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses
Leveraging Good Will shows how nonprofit organizations can access the extraordinary resources of businesses, and how for-profits can benefit from partnering with nonprofits.
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Little Bets: How Breakthrough Ideas Emerge from Small Discoveries
What do Apple CEO Steve Jobs, comedian Chris Rock, prize-winning architect Frank Gehry, and the story developers at Pixar films all have in common? Bestselling author Peter Sims found that rather than start with a big idea or plan a whole project in advance, they make a methodical series of little bets, learning critical information from lots of little failures and from small but significant wins.
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Made to Stick: Why Some Ideas Survive and Others Die
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
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Managing Technology to Meet Your Mission: A Strategic Guide for Nonprofit Leaders
Managing Technology to Meet Your Mission is a practical resource that will help nonprofit professionals make smart, strategic decisions about technology. The book shows how to effectively manage technology and offers practical advice for decision makers and staff alike who often have little or no experience with technology.
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Married to the Brand: Why Consumers Bond with Some Brands for Life
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships.
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Measuring the Networked Nonprofit
As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts.
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Mobile for Good: A How-To Fundraising Guide for Nonprofits
Written on the premise that all communications and fundraising are now mobile and social, Mobile for Good is a step-by-step how-to guide for writing, implementing, and maintaining a successful mobile and social fundraising strategy for your nonprofit.
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Momentum: Igniting Social Change in the Connected Age
To be successful in today's Connected Age, a person doesn't need to be tech savvy. Instead, a mindset of connected activism - where information is widely and freely distributed - is the key to success in today's digital age.
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Retention Fundraising: The New Art and Science of Keeping Donors for Life
For three years, Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay.
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Seeing Through A Donor’s Eyes
Why should I give you my hard-earned money? Effective fundraisers answer this essential question every time they ask for a gift. What's their secret to success? They have a winning case for support.
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Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money and Engage Your Community
Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?”
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Storytelling for Grantseekers: A Guide to Creative Nonprofit Fundraising
Grantwriters often have little or no training in the practical task of grantseeking. Many feel intimidated by the act of writing, and some don't enjoy writing. In Storytelling for Grantseekers, Second Edition, Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story.
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The Art of Membership: How to Attract, Retain, and Cement Member Loyalty
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term.
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The Brand IDEA
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships.
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The Charismatic Organization: 8 Ways to Grow a Nonrpofit that Builds Buzz, Delights Donors, and Energizes Employees
The authors offer a framework that allows organizations to go beyond quick fixes and fundraising strategies to a broader paradigm that encompasses community and organization building. The book provides numerous examples of how successful organizations have made this shift, as well as action steps that all organizations can take to perform better.
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The Fundraiser’s Guide to Irresistible Communications: Real-World Field-Tested Strategies for Raising More Money
Discover different ways to enhance your writing style to capture the attention of donors. Master the mental game of fundraising with three things you should know about donors, three deadly fundraising myths and more. Learn why the content of your story, a focus on the donor, a balance between good and bad news, and the […]
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The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
The nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. It hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies haven't just failed, but have actually discouraged giving.
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The Networked Nonprofit: Connecting with Social Media to Drive Change
This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet.
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The Nonprofit Marketing Guide
This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded.
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Whoever Tells the Best Story Wins: How to Use Your Own Stories to Communicate with Power and Impact, 2nd ed.
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch--any place you make a case for new customers, more business, or your next big idea--you'll have greater impact if you have a compelling story to relate.
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To Sell is Human: The Surprising Truth About Moving Others
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
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Twitter for Good: Change the World One Tweet at a Time
As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns.
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Up and Out of Poverty: The Social Marketing Solution
In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results.
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Lean Impact: How to Innovate for Radically Greater Social Good
Lean Impact is a hands-on guide designed to exponentially increase the impact of our time and money. At the heart of the model is the scientific method that relies on hypothesis-driven experiments to reduce risk and increase the pace of learning. Chang’s approach accepts the reality that no solution is likely to be designed perfectly at the outset, thus the ability to rapidly adapt is essential. Lean Impact offers practical tools and strategies that are inspired by the customer-centered, fast iteration, and data-driven approaches popularized by The New York Times bestseller, The Lean Startup.
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