Nathalie Laidler-Kylander

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  The Brand IDEA

  Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships.

  by Nathalie Laidler-Kylander and Julia Shepard Stenzel

  $7.95
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