Buy-In: Saving Your Good Ideas From Getting Shot Down
by John P. Kotter and Lorne A. Whitehead
$7.95
Smart, practical, and filled with useful advice, Buy-In equips you to anticipate and combat attacks–so your good idea makes it through to make a positive change.
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- Learn how to protect your good ideas and win the support necessary to deliver valuable results.
- Understand and overcome unfair attack strategies that naysayers, nitpickers and handwringers deploy with great success.
- Engage the minds and hearts of your adversaries and anticipate challenges in order to use them to your advantage.
- "Invite the lions" to critique your idea--you'll capture busy people's attention and help them grasp your proposal's value.
About the Author
John P. Kotter is the Konosuke Matsuhita Professor of Leadership, Emeritus, at Harvard Business School. Kotter is a best-selling author (Leading Change, The Heart of Change, A Sense of Urgency, among others) and widely considered the world’s foremost authority on leadership and change. He is the founder of Kotter International, a firm designed to guide global leaders in transformational leadership. He lives in Cambridge, Massachusetts.
Lorne Whitehead is the Leader of Education Innovation at the University of British Colombia, where he is also the NSERC/3M Chairholder in the Department of Physics and Astronomy. He lives in Vancouver, British Columbia.
What is Page to Practice™?
This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.
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