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Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits

Cause Marketing for Nonprofits: Partner for Purpose, Passion and Profits

by Jocelyne Daw

$7.95

Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission.

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SKU: cause-marketing-for-nonprofits Category: Tag:

Cause marketing is a growing model for collaboration between corporations and nonprofit causes. However, as with most new ideas, implementing a cause-marketing program brings challenges as well as benefits. The purpose of this book is to help nonprofits see the benefits and opportunities that cause-marketing relationships can bring, while reducing the number of potential challenges. Author Jocelyne Daw explores practical tools to successfully develop strategic cause programs--including program delivery, marketing and fundraising--to maximize the benefits.

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About the Author

Jocelyne Daw is vice president, Marketing and Social Engagement, at Imagine Canada, the national voice for Canada’s nonprofits, charities and socially-responsible businesses. She has over 25 years of experience in the nonprofit sector, with a focus on marketing, social enterprise, corporate-cause partnerships, cause marketing and fund development. Reach her at info@causemarketing.ca.

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