Citizen Marketers: When People Are the Message
$7.95
In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media.
- Learn how "social media"-blogs, podcasts and social networks-are combining pop culture with traditional marketing-and changing the world of marketing in the process.
- Find out how individual citizens with a broadband connection and access to several inexpensive or free tools are influencing the public's perception of your organization.
- Discover ways to work with these everyday people to enhance your marketing exposure.
- Learn why citizen marketing is oftentimes more effective than what is produced within your marketing department.
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