How to Turn Your Words into Money: The Master Fundraiser’s Guide to Persuasive Writing
$7.95
Are you ready to write your most effective fundraising message ever? One that touches donors’ hearts, connects with their passions, and inspires them to give? Here’s the book to help you do it.
- Learn what works and what doesn't with donors from one of America's top fundraising writers.
- Find out why stories matter and five ways to make them impactful.
- Avoid "fundcrushing" mistakes and overcome "the evil cousin of fundraising."
- Incorporate must-have elements in your donor messages like SURE (Simple, Urgent, Repetitive, Emotional) and the "magic word."
What is Page to Practice™?
This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.
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