Made to Stick: Why Some Ideas Survive and Others Die
$7.95
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
- Learn why some ideas thrive while others never catch on-and how to create those ideas that "stick."
- Find out how to transform the way your organization communicates ideas by applying the "human scale principle," using the "Velcro Theory of Memory" and creating "curiosity gaps."
- Discover the six principles of "sticky ideas" and learn how your organization can use them to create successful messages.
- Learn why the Curse of Knowledge-or knowing too much-can interfere with your ability to create ideas using the six principles.
What is Page to Practice™?
This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.
Related products
-
More Information
Fired Up or Burned Out: How to Reignite Your Team’s Passion, Creativity and Productivity
In his book, Fired Up or Burned Out, Michael Stallard shares the three key actions necessary to transform even a lethargic, disconnected organization or office into an impassioned, innovative, and thriving workplace.
$7.95 -
More Information
Do More Than Give: Six Practices of Donors Who Change the World
In good economic times or bad, this book provides guidance for givers to increase the impact of their charitable resources and go beyond check-writing to help solve problems and change the world.
$7.95 -
More Information
Building Nonprofit Capacity: A Guide to Managing Change Through Organizational Lifecycles
Learn how to anticipate and manage change in your organization for greater stability. Recognize the importance of identifying where your nonprofit lies within the organizational lifecycle framework and understand how you can weather each transition. Benefit from the authors’ blend of numerous lifecycle models and practices so you can prepare for your organization’s approaching challenges. […]
$7.95 -
More Information
The Influential Fundraiser: Using the Psychology of Persuasion to Achieve Outstanding Results
How to apply the latest developments in psychology and neurology for better fundraising and influencing skills.
$7.95
Reviews
There are no reviews yet.