Married to the Brand: Why Consumers Bond with Some Brands for Life
$7.95
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others. Looking through the all-important eyes of the consumer, it shows what companies must do to build enduring and profitable brand relationships.
- Find out why consumers/donors "marry" brands and why nonprofits should care about brand relationships.
- Learn how to measure and manage the three requirements for a brand promise-credibility, compelling and connecting.
- Discover how your organization can harness "people power" to build a successful brand marriage with donors.
- Learn how to assess brand relationships with an 11-item metric of consumer engagement.
What is Page to Practice™?
This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.
Related products
-
More Information
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.
$7.95 -
More Information
Citizen Marketers: When People Are the Message
In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media.
$7.95 -
More Information
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
$7.95 -
More Information
How to Write Fundraising Materials That Raise More Money
You already know the most valuable trait for a successful fundraiser. That would be integrity. But what ranks second? It would have to be persuasiveness. Whether in writing, in person, or on the phone, you are CONSTANTLY making the case for your project or organization. And helping you hone your persuasive skills is at the heart of Tom Ahern's book.
$7.95
Reviews
There are no reviews yet.