Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money and Engage Your Community
by Allyson Kapin and Amy Sample Ward
$7.95
Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?”
Buy the original book (opens in a new window/tab)
- Learn how to employ online and offline channels to promote advocacy, raise money and involve your community.
- Discover why online and mobile channels are so important for nonprofits today.
- Utilize the author's recommendations, illustrative examples and case stories to apply your own advocacy, fundraising and community building strategies.
- Equip your organization with the guidance needed to pursue proactive versus reactive online engagement.
About the Author
Allyson Kapin has been named one of the Most Influential Women In Tech by Fast Company, one of the “Top Tech Titans” by the Washingtonian, and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in nonprofit technology, online advocacy, fundraising and social media. She’s founding partner of the web agency Rad Campaign and created Women Who Tech in 2007. Allyson sits on several advisory boards, including the Anita Borg Institute, the Green It Consortium, and the Planning Committee for NTEN’s NTC conference.
Amy Sample Ward is an author, speaker and trainer who has worked with groups all over the world to help changemakers use technology to build community. She’s been a “most-read blogger” for Stanford Social Innovation Review’s opinion blog and named on the list of the 100 Most Powerful Women on Twitter by TwitterGrader. She is the coauthor of Social by Social: A Practical Guide to Using New Technologies for Social Impact (2009) and manages #CommBuild community, holding weekly online chats about best practices and resources. Amy co-organizes the 501TechNYC group, bringing together nonprofit staff, technologists, activists, and community members monthly to learn and share. Amy is the Membership Director at NTEN: The Nonprofit Technology Network.
What is Page to Practice™?
This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.
Related products
-
More Information
Breakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results
A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders.
by Jocelyne Daw and Carol Cone
$7.95 -
More Information
The Art of Membership: How to Attract, Retain, and Cement Member Loyalty
Member engagement, recruitment, and retention are fundamental activities that all membership organizations must master to ensure the growth and viability of their organizations over the long term. The Art of Membership by Sheri Jacobs, CAE, provides associations and membership organizations with the practical tools they need to build a loyal and diverse membership base over the long term.
by Sheri Jacobs
$7.95 -
More Information
Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
Nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.
by Sarah Durham
$7.95 -
More Information
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.
by Roger Dooley
$7.95
Reviews
There are no reviews yet.