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The Fundraiser's Guide to Irresistible Communications: Real-World Field-Tested Strategies for Raising More Money

The Fundraiser’s Guide to Irresistible Communications: Real-World Field-Tested Strategies for Raising More Money

by Jeff Brooks

$7.95

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  • Discover different ways to enhance your writing style to capture the attention of donors.
  • Master the mental game of fundraising with three things you should know about donors, three deadly fundraising myths and more.
  • Learn why the content of your story, a focus on the donor, a balance between good and bad news, and the call to action are essential ingredients for money-raising content.
  • Uncover effective strategies to design simple, direct communication; find complementary images; and choose points to emphasize.

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About the Author

Jeff Brooks, creative director at TrueSense Marketing, has served the nonprofit community for more than 20 years, working as a writer and creative director on behalf of top North American nonprofits, including CARE, St. Jude Children’s Research Hospital, World Vision, Feeding America, World Relief, and dozens of urban rescue missions and Salvation Army divisions. He blogs at futurefundraisingnow.com, podcasts at fundraisingisbeautiful.com, and is the author of the book The Money-Raising Nonprofit Brand (2014).

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