The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving
$7.95
The nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. It hasn’t worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies haven’t just failed, but have actually discouraged giving.
- Discover why branding efforts often fail nonprofits and why commercial-style branding can damage an organization.
- Learn how to connect your cause with potential donors and bring your brand to life.
- Apply seven essential elements of a successful fundraising call to action that will motivate donors to give.
- Use imagery that reminds donors why they care about you and communication strategies that set you apart from other causes.
What is Page to Practice™?
This one-of-a-kind professional development tool keeps you informed about great books and best practices. Each Page to Practice™ summary includes an executive snapshot, nonprofit interpretations, highlighted passages and an author interview. Informed subscribers make better book choices and, ultimately, save time and money. You can improve your personal performance, compare the views of leading nonprofit thinkers and respond to emerging trends. Learn more about how subscribers apply this time-saving tool to their professional advancement or download a free sample.
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